Elite Endurance. Sharpened Mind.
You didn’t come this far to leave anything on the table at the start line.
Dr. Josh Coon works with elite runners and cyclists to build the mental performance skills that separate good from great — and show up when the race is on the line.
Working With Athletes from:
The gap isn’t in your training
You're putting in the training. The workouts are there. But something tightens up on race day that no training block has been able to fix. The doubt creeps in at the worst moment. The anxiety before a big effort feels bigger than it should. You know you're capable of more — and that gap between what you're doing and what you know you can do is the most frustrating place in sport.
You need a guide who's been in your world.
Dr. Josh Coon is a Sport & Performance Psychologist, former NCAA endurance coach, and lifelong runner. He works with professional and elite athletes — including members of NAZ Elite, Brooks Beasts, and Nike athletes — to build the mental performance infrastructure that holds up under real race pressure.
This isn't generic sport psychology. It's crafted specifically for each athlete to meet their specific race demands.
Here’s how it works
Connect
Book a free 20-minute call. We figure out where you're stuck and whether we're the right fit.
Build Your Edge
We develop a personalized mental performance plan built around your specific sport, race calendar, and goals.
Perform
You show up to the start line with the mental tools to race the way you've trained.
You've invested everything in the training. I work with a limited roster of athletes who are ready to invest in the rest.
What They’re Saying
*Shared with permission*"He's helped me shift my mindset and trust that I'm capable of the goals I've set for myself. If you're debating getting a sports psych — Dr. Coon is one of the best." - Allie Buchalski
2025 USA Club XC Champ, Team USA World XC, 5th/6th Place Olympic Trials 5000 (2020, 2024). 3rd Place 2026 USA Championships
“Working with Dr. Josh has helped me a lot both mentally and professionally as an athlete. I really appreciate your thoughtful approach and support throughout the process.”
-2024 Olympic and 2025 World Championship Finalist
Dr. C helped me work through some challenges I was facing as I navigated a new chapter, being a mom and a professional athlete. He also has equipped me with many new tools to utilize in workouts and races. I am so grateful for Dr. C's guidance and expertise over the last year!
- Paige Wood, NAZ Elite (2022 USA Marathon Champion)
“Dr. Josh has helped me re-discover my strengths as an athlete through his value-based performance coaching. Through his facilitation I've shifted away from being outcome-driven as a result of burn-out and internal pressure to connecting with my "why" and the elements of performance that are motivated by my values. I appreciate his calm and grounded ability to listen and observe my experience in ways that help me affirm my own learning and growth. Ultimately the work we've done together have given me the tools to have some of the most fulfilling athletic experiences and are inspiring how I continue to shape my goals and career.”
-Kait Boyle, Professional Ultra-endurance Cyclist, multiple FKT holder, 24-hr World Champion
“It has been great working with Josh. I enjoy our conversations, mental strengthening sessions/exercises, as well as planning out for the future. As someone who enjoys sports psychology, Josh’s advices and mentorship has been quite useful for my success. Improving on my confidence to toe the line has been a game changer. And knowing I have done everything in my power and compartmentalizing different parts of competing has provided me with an edge that I am very grateful for.” - Ahmed Muhumed, NAZ Elite
(US Champ road 4 Mile, World Half Marathon Championships Qualifier, World XC Championships Qualifier