Mental performance training for endurance athletes — from first-year varsity to the start line at Trials
Dr. Josh Coon, Ed.D. — former NCAA coach, works with NAZ Elite, Nike, and Brooks athletes.
Elite Endurance. Sharpened Mind.
You've put in the training. The workouts are there. But something tightens up on race day that no training block has fixed — the doubt that creeps in at the worst moment, the anxiety before a big effort that feels bigger than it should.
I'm a former NCAA endurance coach and Sport & Performance Psychologist. I work with a limited roster of professional and elite athletes — including members of NAZ Elite, Brooks Beasts, and Nike athletes — to build the mental performance infrastructure that holds up under real race pressure.
Book your free 20-minute consultThe same training Olympic-level athletes use, now for high school athletes
Whether you're a parent looking for support for your athlete, or you're the athlete and want an edge of your own — the mental side of racing is trainable, the same way fitness is.
Nerves that show up bigger on race day than in practice. One bad race that changes how the next three go. Self-talk that's harder on them than any coach would be. That's not a lack of fitness — it's the part of the sport most teams don't have time to coach.
Free guide: 5 signs it's worth addressing
- Performs better in practice than in competition
- One bad race changes their next three
- Talks themselves out of races before the gun goes off
- Harder on themselves than any coach would be
- Plateaued and nobody can pinpoint why
If any of this sounds familiar, it doesn't mean something is wrong — it means there's more available than what's currently showing up on race day. I have a few openings for high school athletes this season.